6 Companies that Culture Hack

Cultivating great organizational culture is no longer just an option, it’s a must. Today’s workforce considers it as much as they consider their salary and benefits. In fact, good company culture is almost in line with all other traditional benefits.

Be passionate about the culture and the business, and remain positive because it inspires others.

Barry Liber

What Defines a Great Company Culture?

Great means great for the business and great for the people. A great company culture is both.


Most organizations focus on the business side over the people side. As a result, they promote an unbalanced work environment. To some degree, this is understandable. After all, if you don’t pay attention to your finances, you’ll be out of business.


However, ignoring the people side usually leads to low morale, poor employee attitude. This, in turn, results in low productivity and poor financial performance. An unbalanced work environment doesn’t fully tap the largest resource in every organization: its employees.

On the contrary, a balanced work environment allows people to fulfill their desire to be productive when doing their job. For instance, most employees want to be recognized by their leaders for their contributions, they want to feel appreciated and know that they are valued, they want to go home at the end of the day feeling good about their work, and be enthusiastic enough to return to work the next day.


When employees can fulfill these and other basic needs on the job, they naturally bring more of themselves to a task. They will engage- taking responsibility not just for their individual work but for the overall success of the organization. When employees feel empowered and have a strong connection to their jobs- employees have the commitment to the quality of work they create in the organization, producing higher quality products for your customers.


At the employee level, a strong company culture is made up of high morale, creativity, responsibility, motivation, trust, productivity, flexibility, and responsiveness.

Does Your Company Have an Innovative Culture?

The workplace shouldn’t be a place where employees dread every day. Every employee should be eager to go to their place of work. In fact, they should have a difficult time leaving at the end of the day because they love their challenges, the atmosphere, and their colleagues. Jobs shouldn’t be a source of stress. While the work itself may be challenging, the culture shouldn’t add to the stress. Actually, the culture should be designed in a way as to alleviate this stress.


This is the main reason why great culture is important. Culture sustains employee happiness.

You want employees to be motivated and happy because this translates to productivity. And when the workplace is productive, that means it is working effectively, and when it works efficiently, it can get ahead of the competition. So, it’s truly worth the investment for all companies to cultivate and nurture a great culture.


Culture is also the number one recruiting tool. If your enterprise is looking to hire talented people, it won’t make any sense to limit employee freedom by filling up the space with office cubicles. You’ll end up attracting and hiring commonplace employees, and you’ll be a mundane company. Alternatively, if you have an open working environment with maximum employee freedom and transparency, you’ll attract and hire the right talent. From the second people walk into the office, they should immediately know that this is a different company with a unique culture.

A Great Culture provides the context for people to deliver their best work

What is a Great Place to Work?

According to the Employees:

Great workplaces are built by great company culture– and not a list of programs and benefits.

The primary factor in these work environments is TRUST. From an employee standpoint, a great workplace is one where they:

  • Trust the company they work for;
  • Have pride in their jobs;
  • Love the people they work with

Trust is the primary ingredient in great workplaces. It is created through leader’s credibility, the respect with which workers feel they are treated, and the extent to which every worker is treated fairly and justly.

According to the Management:

From the management viewpoint, a great workplace is one in which they:

  • Realise organisational goals;
  • Work with employees who give their best
  • Work as a team/family in an environment where they trust one another

There are several ways where leaders and managers create an environment of trust. Great workplaces realize organizational goals by inspiring, listening and speaking. They have workers who give their best by developing, caring and thinking. And they function together as a team.

How Does A Business Benefit From Having A Strong Culture?

Since the company culture influences everyone and everything, a great company culture creates positive changes across the organization. Here is a breakdown of some of the benefits.

Financial Benefits.

At the financial level, a great company culture yields dramatic and sustained increase in performance and productivity. This is no surprise given that experts estimate that an ordinary employee contributes only 25 percent of their potential. A culture that engages its employees in every aspect of the business is far more productive. A 10 percent increase in productivity is the least projected. At the same time, unit productivity often doubles after every two years. Because the main reason for improving company culture is profit, increased revenue and profits are in inevitable.

Responsiveness to Change

A great culture brings a greater openness to change. As trust and responsibility increases, employees don’t just initiate improvements in their jobs, they also get actively engaged with the environment. In the long run, they improve ideas and make the company more competitive. For instance, customer service reps, through conversations with clients, learn a lot about the customer’s needs. In a great culture, this information is smoothly communicated to the product development and marketing departments. This creates a valuable flow of information across the organisation. For constant improvement and innovation of your products/services.

Happiness and Satisfaction

Third but possibly most important, there are a few things that are more satisfying than working for a company with a great culture. It’s a real pleasure being a part of a company where people enjoy each other’s company, where they enthusiastically cooperate with one another, and where people sincerely recognize each other for their individual contributions to the success of the team. Happiness and satisfaction go hand in hand with increased productivity.

Hiring and Recruiting

A great company culture is a powerful recruiting tool. Companies with an open and free workplace where people enjoy working and have limitless opportunities for growth and creativity, often attract the best talent. Another measure of a healthy workplace culture is that existing employees urge their family and friends to join. When employees do this, they are usually very selective, inviting only top candidates who they know will perform well.

Customer service

As culture develops, leaders learn to uphold the quality of everyone’s experience better, both inside the company and outside of the company. Most customers are highly used to their client’s cultures. As such, they can easily tell when things are doing well and when they aren’t. From experience, a customer who loves being associated with a particular company will return more often and even recommend it to others.

Employee Motivation

Motivation flourishes in a great culture that recognizes employee’s personal work and allows them to satisfy their basic needs at work. When employees are recognized and appreciated for their individual tasks, the two-way benefits are immense and endless.


High morale is a recipe for success. It is closely connected to company loyalty, pride, trust, and purpose- all the qualities that cultivate and nurture culture as it develops.

Companies with a Great Company Culture

1. Zappos

Headquartered in Las Vegas, Zappos is a subsidiary of Amazon (having been sold for 1.2 billion in 2009). It has about 1500 employees and produces more than $2 billion in revenues annually. Zappos has become synonymous with great culture as it is with the shoes it sells online. So what does its culture look like?


It all starts with a cultural fit interview, which carries half the weight and determines whether a candidate is a right fit for the company. New employees are then trained for four weeks after which they are given a chance to quit in case they feel they don’t fit. In fact, they are offered $2000 to quit.


Ten core values are instilled in every employee. Salary increment and promotion comes from passing skill tests and demonstrating increased capability, and not from office politics. Additionally, the company sets aside considerable budgets for employee team building and culture development.


Amazing benefits and a great workplace that’s not only enjoyable but also dedicated to making customers happy is a definitive principle of Zappos great company culture. The CEO, Tony Hsieh believes that when you cultivate a great company culture, excellent customer service, and a great brand will naturally follow.

2. Mindvalley

Located in Malaysia, Mindvalley currently has roughly 200 employees with over 40 nationalities. The company makes it a point to celebrate this diversity by including a culture day, which takes place fortnightly on Thursdays according to a different cultural theme each time.


But how does this company, with less than 200 employees continue to dominate the mainstream? After all, there are many companies hiring from different countries. In a word, it is all about a great culture.


Mindvalley doesn’t believe in a one-sided employee-organisation contribution. Instead, they seek to learn about every person who works at the company and strive to help them become their best self.


Additionally, they have a secret society for platonic love, appreciation, smiles and happiness (SPASH) whose primary purpose is to make a SPLASH on their amazing culture while maintaining their identities a top-secret. Mindvalley is ambitiously determined to unleash the full potential of humans and move planet earth forward.

3. Southwest Airlines

The airline industry is often ridiculed for sullen employees and poor customer service. However, Southwest Airlines defies this trend thanks to its excellent culture.


If you’re one of the 100 million passengers who fly the Southwest Airlines, you might have already noticed their exceptional service- friendly employees who go out of their way to ensure every customer is happy. In fact, for most people, service is the main reason why they are defiantly loyal to Southwest Airlines.


To uphold its culture, Southwest urges every one of its employees to work together for a common goal. A paycheck is usually enough to get many employees to work well, but inspiring them will encourage them to go the extra mile.


The airlines have been in operation for 43 years. And like all true customer service champs, their employees are always striving to improve their services, boost their culture and attract even more loyal customers.

4. Google

It is pretty well known that Google has an amazing culture and obviously not the typical corporate culture. In fact, if you just look at the pictures in Googleplex, you’ll notice that it looks just like an adult adventure playground, rather than a place of work.


But Google’s success can be significantly credited to its culture. Google even goes to the extent of hiring people whose main job is to keep employees happy and productive. While this may sound controlling, it is how this innovative organization operates.


So can the culture at Google teach you anything? Yes, of course.


First, Google has a flat structure, which simply means they have minimal middle and upper management. This allows every employee to have more creativity. Innovation and problem-solving abilities are encouraged. Each employee, therefore, has the ability to make major decisions on any project.


This open culture allows a free flow of information across the entire company. Everyone can share their ideas and opinions. Additionally, they have a TGIF meeting every Friday where employees meet with executives to exchange ideas and ask questions. Google supports a transparent and open line of communication through emails, meetings, and open door policy in the whole company. Also, company information is open to each and every employee.

5. Airbnb

The first thing you should understand about Airbnb’s approach to culture is the purpose and vision shared by one of its founders- Brian Chesky.


When you walk into their SOMA, San Francisco office, you immediately feel as if you are entering a contemporary city apartment in any part of the world. This deliberately aligns with their mission which is to create a world where anyone can belong.


Looking out across the foyer from inside the headquarters, you peer into a kaleidoscope of rooms which have been meticulously built to look like some of their innovative Airbnb rooms around the world, including the apartment of one of the founders, marked proudly with a plaque telling the story of the home and the host.


Levy, one of the founders, says that they are focused on starting out with every employee, and then developing them up the commitment curve, to the point where they resonate with the company’s values and goals.


It is important to understand that many of these companies offer the same set of perks, but perks alone is not a measure of how great a company’s culture is. By empowering employees they will reach new levels of commitment and care for your company’s growth. The ultimate determinant of great company culture is how employees are treated and what level of trust and responsibility they are given when doing their jobs.

Culture Happens. Whether planned or not, all companies have a culture. So why not create a culture we love?

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